[Q&A with the person in charge of ODM/OEM : Sales department Hideki Tagawa]No plan, no problem.  Tell us your story.

Which do you recommend, ODM or OEM?

What is the difference between ODM and OEM?

OEM focuses solely on manufacturing, while ODM includes proposals for product planning and development.

OEM stands for Original Equipment Manufacturer, which means production on consignment. With OEM, we are manufacturing products for which the client has performed the research and development. Conversely, ODM stands for Original Design Manufacturing. With ODM, Itoh Kanpo Pharmaceutical Co., Ltd. will propose a product during the planning and development stage. Whether or not you have a product concept, we can propose a plan for you that includes raw materials or forms, and then manufacture it.

As to ODM, is it OK even if our order is not set?

No problem. We will propose a plan to best meet your needs following a detailed consultation.

It is not a problem if you do not have a set plan; a pre-consultation is welcome. First, we will present a market overview based on the data, then construct a plan, adjusting the direction based on the consultation. We always try to offer you the best plan based on the client's brand image and strengths.

Can you support us even if we are from a different industry?

You are more than welcome. We have abundant experience in supporting businesses from the food and cosmetics industry, to steel and machine manufacturers, to transportation companies.

Actually, quite a few clients have entered the market from different industries, as various companies have developed an interest in the health industry as a response to an aging population. Itoh Kanpo Pharmaceutical Co., Ltd. is adept at supporting new companies entering the market and we have consulted clients from wide variety of industries from food and cosmetics, to steel and machine manufacturers, to transportation companies. For several decades, Itoh Kanpo Pharmaceutical Co., Ltd. has been engaged in manufacturing and sales of our company's products, in addition to ODM (OEM) products. For this reason, we are able to grasp the needs of the health food market based on sales records and propose a plan and manufacturing based on accumulated data and experience. We offer clients the best plan by understanding their brand images and strength as much as possible, with consideration given to the client’s sales channels, even if the client is affiliated with a different industry.

Recently, several companies have contacted us and expressed the desire to establish a manufacturing base in western Japan. We believe that they plan to establish several bases for risk management and reduction of logistics costs.

From where does the assessed market data come?

We assess sales data from drugstores across Japan.

The primary data is derived from sales data from drugstores across Japan. In addition, we will offer information that has been obtained via various sources, after it has been compiled and analyzed by our company. We are able to quickly obtain information and actual market trends and we will offer the information to clients accordingly.

Which one is your company’s forte, ODM or OEM?

Both. We recommend ODM for new businesses entering the market.

It is too much to say that we are good at both, isn't it? [Chuckles] We have an advantage in that we can offer both. As previously described, with ODM we feel a strong sense of accomplishment when the product is manufactured after the client identifies with it and is satisfied with its good sales results. With OEM, we are delighted when our company’s manufacturing system, which received a pharmaceutical GMP, is evaluated and a client has decided to contract us. We will proactively offer pointers that we have noticed during the manufacturing process, such as more efficient materials or easier-to-take forms.

What ODM/OEM can do

Will you accept a request from a foreign company?

We are developing our company's products in Asia. Foreign companies are also welcome.

We have received many inquiries from foreign companies in Asia, such as China, South Korea, Taiwan, Vietnam, Singapore, and Mongol. Recently, the demand for healthy food may be greater in foreign countries. We can propose a plan depending on the country, as our company's products are developed in Asia. Of course, we would consult with a client on some elements, but from our experience, there may be issues such as prohibited raw materials.

Are you able to manufacture products other than health foods?

We are able to manufacture a wide range of products, including pharmaceutical products, cosmetics, and beverages.

In addition to pharmaceutical products, we are able to manufacture cosmetics, soft drinks, and everyday foods as well. In particular, we deal with a wide range of soft drinks from a paper cartons to concentrated (for dilution) beverages. We will try to work with other products for which we may not have manufacturing experience at the client's request. To allow for a more flexible response, we plan to introduce new equipment in addition to our abundant preexisting equipment.

You manufacture pharmaceutical products as well, don’t you?

We have received manufacturing approval for more than 200 pharmaceutical products.

We have started our business as a wholesale store for Chinese herbal medicines. Currently, the quantity of pharmaceutical products (Chinese herbal medicines) manufactured by our company has decreased, but we have received manufacturing approval for more than 200 pharmaceutical products. We can help you develop a new licensed pharmaceutical product and also propose a plan using Chinese herbal medicines.

Could you leave us with some final comments?

Embody a feeling into a form.

As a manufacturer at Itoh Kanpo Pharmaceutical Co., Ltd., we always try to develop forms that embody the sentiments of consumers, the client, and ourselves. We will continue to devote ourselves to making every one smile. We welcome any feedback.

The 5 strengths of Itoh Kanpo Pharmaceutical
The following introduces the strengths of Itoh Kanpo Pharmaceutical in ODM and OEM over the 48 years since our founding.

Plan proposal capacity, R&D capacity
We make proposals from the perspective of both the client and the consumer while meeting a wide variety of requirements. We keep exploring. We aim at making the best products and take on challenges with tireless inspiration.
Quality control
We design and develop safe and secure products under the concept of the supremacy of quality improvement.
Production capacity
We meet clients’ needs with a multiple product start-to-finish manufacturing system.
Flexible responses
We provide satisfying support under the concept that customers are most important and the concept of observance of the laws and regulations.
Track record
We produce satisfactory products based on a track record of manufacturing more than 5,000 products.
Inquiries by e-mail
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